If You’re A Public Speaker - New Rules Are In Effect

In 2007 the major trade association for public speakers the National Speakers Association published major survey about the public speaking industry.

One the the things they concluded was NSA speakers are involved many types speaking engagements including: Seminars Training Events Breakout sessions Keynotes Consulting

The top two audiences for speakers work was corporations & associations.

Then perfect storm circumstances the economy tanked & wiped out all the reliable business models the public speaking industry. The reason for my view professional public speakers ignored the new rules.

Back when the economy was strong speakers main focus was to pursue speaking engagements then they would show up & deliver their talk to whomever was attendance. Some made extra income from the sale books or other products while others offered consulting or training services to the companies attendance.

They spent little time thinking about building relationships with those attendees who were passionate for the topic being presented instead they focused on the companies were there. They never considered if the companies or associations budgets were cut & speaking opportunities reduced significantly they would need different way to sell their products & services.

Adhering to the new rules may have been major help to those speakers who have really struggled the last year or so.

The new rules tell us we re publishers first & foremost. Speaking just another way distributing our content to the people are seeking information on our topic.

Some great news through the Internet we can find & attract perfectly targeted audience anywhere the world. We re not likely to ever speak all countries where we have followers & fans but they ll read our information buy our products & hire us to deliver our services.

Since the market for speaking engagements significantly reduced the time now to realize the hunger for information on every imaginable niche topic stronger than ever before. As publisher your job to seek & build relationships with people who are passionate about your topic & offer them your unique information multi-media formats.

The logical place to start to have video produced & then re purpose video into audio book series articles some blog posts & more. If you need some help with this reach out to me & let me know. I have professional speaker training program will make this all as easy as A-B-C for you.

Professional Speaking Mentor Scott A Dennison exploringthe new rules Professional Speaker Training http://tinyurl. com/yjx33qg at his website. You are also welcome to claim copy his newest report Public Speaking Dead & series Public Speaking Tips http://tinyurl. com/ygae4lm for free. Click here to get your own unique version this article http://www. uberarticles. com/home. php?id=2197442&p=25607 with free reprint rights.